Digital Ecosystem for Feld Entertainment IP brands.

Companion App Designed for the Bob Dylan Bootlegs Series.

Branding Revamp and collateral for AREA15. Under the Direction of Meg Parker (CMO) and Michael Beneville (CCO).

A Creative Agency brainstorms their holiday card with hilarious results.

In January of 2013, RCA Records partnered with GENERATOR to create A$AP Rocky’s Official Store, which generated incredible interest and sales. Based on the massive success of the Rocky store, RCA and GENERATOR created the A$AP Mob Shop, a boutique, fashion-forward commerce destination showcasing the entire A$AP Mob’s unique style and brand. The store included an edgy photo campaign that was shot in-house, and featured candid images of A$AP Mob members on tour to further increase the connection from fan to brand.

Audiophile Retail Commerce Experience

Proposed Commerce Design For Sony Pictures

company website for sony music

Custom Website and Store the the King Of Pop Michael Jackson

Custom Fluid Website for the Epic Records band The Fray

Website Design For Ben Folds

Custom Website For Miguel

custom website

Motion Graphics video designed by Aj annunziata and Dan leymunian.

Motion Graphics

Legacy Records partnered with GENERATOR to come up with a unique twist on the label’s holiday campaign. After some intense brainstorming, Christmas Cats TV was born. STRATEGY: For three days in December, a saucy Grandma, an inappropriate Elf, and eight adorable cats hung out and listened to music from Legacy’s catalog of holiday hits. The entire event was filmed and streamed live for the public. The experience incorporated an on-screen social feed that allowed viewers to interact with the characters and suggest activities such as, “do a headstand” or “make grandma drink out of a flask.” In addition to spreading holiday cheer, Christmas Cats TV also served a charitable cause, as the cats featured in the segment were provided by North Shore Animal League America and were available for adoption. What was intended to be a tongue-in-cheek approach to holiday marketing became a viral hit. In those three days, the campaign generated tens of millions of impressions on social media, prompting national television coverage on ABC and in worldwide publications such as NPR, Reuters, and USA Today.