Autumn of 2017, Condé Naste endeavored to consolidate all of their web video content into one OTT platform. In order to do this they needed to retroactively create brand identity and collateral for hundreds of content franchises across dozen of magazines.
Each IP product would need a full brand video package before the launch of their channel. Below are a select few examples of that project that spanned the remainder of 2017.
Each IP product would need a full brand video package before the launch of their channel. Below are a select few examples of that project that spanned the remainder of 2017.