With the announcement of the reunion, management needed a simple solution of gather emails, feed news and aggregate fan activity on a platform that could handle massive periodic surges of traffic.
In addition, As an Incentive, fans who volunteered thier information were rewarded with additional content types such as video and photos.
VH eventually signed with a different label, and consequently lost out on a massive opportunity for social reach.
Currently they have a couple videos on a landing page.
